“Among 'Top-5 Saudi' and 'Top-300 global' Impact Leaders” as per Dubai World Trade Centre and GITEX IMPACT “The Middle East’s most influential ESG leaders of 2022” as per ESGPower50. Samir is a ‘Sustainable Development MBA’ from Canada, ‘Environmental Management Post-Graduate’ from the UK, and a licensed Professional Engineer (P.Eng.) in Canada. Samir has contributed for over 25 years to sustainability, ESG, climate change, circular economy, and natural capital stewardship within in development, real estate, FMCG, petroleum, and consulting sectors in North America, Asia, the Middle East, and Africa. In his current role, Samir heads RSZA sustainability for Red Sea Global to enable the Red Sea Zone to be the leading internationally recognized regenerative tourism destination. Prior to joining Red Sea Global, Samir headed sustainability for Almarai’s global operations to deliver on strategic priorities of protecting the planet, caring for people, and producing responsible products. Before Almarai, Samir led PepsiCo’s sustainability affairs in Asia, the Middle East, and Africa, led sustainability management for Coca-Cola’s Canadian operations, and consulted on sustainability management prior to that. Samir has a passion for giving back to the community and demonstrates this by serving industry and professional associations, and NGOs.